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HOW TO: Optimize Storify for SEO

June 16, 2014 2 comments

Optimize Storify SEO

You have an idea in your head for a social media story and you plan to use Storify to make it. Even though you haven’t started curating content, you should be thinking about one critical element: Headline.

Why?

It’s pretty simple: Storify takes your headline and uses it to create the URL. You want to make sure your headline is optimized for search engines.

Curate with headline in mind

To do that, you’ll want to start the curation process with a headline in mind. You don’t need to write it on Storify’s curation canvas, but keep it somewhere, on a scrap of paper or in your mind, before you start curating.

It’s OK if the headline you have in mind is not one you end up with. It might not matter to you what the headline is on Storify.com, especially if you plan to embed the Storify on your website or blog, especially if you’re trying to drive more traffic there.

Then curate your content. Once you have curated your content, make sure that what you have pulled in meshes with the headline that you had in your mind before you started creating. If it does, you can move to the next step. If it doesn’t, you’ll want to tweak your headline.

Key in on keywords

Then think of any keywords you can use in your headline that might be applicable. You don’t want to stuff keywords into your headline, but if there is one or two that could create a more fluid headline, go ahead.

Then you want to take your headline and shorten it so that the keywords are prevalent. After all, those are the words you want in the Storify URL.

Then write your headline online if you have not already done so.

How to edit URL

If you wrote your headline on the Storify curation form and want to change it, you can, but it’s not readily apparent.

First you will need to hit “Settings” on the top black bar. Then, on the popup, hit “Edit URL.”

Make sure your Storify saves and then finish with the rest of your curation process, and you’ll have a headline optimized for search engines.

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Categories: marketing, social media Tags: ,
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