Social commenting is a great thing. It allows people to bring in other people to the conversation, allowing for a deeper, richer understanding.
And that’s one of the reasons why I love Livefyre, a company that has grown to include products for “real-time conversation, social curation and social advertising.”
But I’d like to focus on the real-time conversation aspect in this post with LiveComments.
I love LiveComments and the ability to use them to integrate into other channels and bring others into the conversation. I use it when I comment on sites with LiveComments to push my comments and share a social link to Twitter. And I’ve been drawn into conversations on LiveComments through social shares to Twitter by others.
But there is one thing missing with LiveComments.
Yes, I said it. Google+. You might be thinking that no one is using Google+.
You’d be wrong, as Digital Marketing Ramblings shows.
Google+ might not be as popular as Facebook or Twitter, as endearing as Instagram and Pinterest, or as fun as Snapchat or Tinder.
But it does have a fan base the consists of photographers, marketers, foodies, writers and more. And a lot of these people are not only using Google+ daily, but also using it as or near the top of their social networks.
And that means companies should not be afraid to pour time and resources into a product that would integrate with the network.
Will Google+ last?
A valid point. With the loss of Vic Gundotra from Google, it does put a bit of doubt into the long-term viability of Google+. Gundotra was one of the founders of the social media network.
However, Google will surely not look to close down Google+, not with its integration with Google Authorship and its competition for search data collection.
I am no expert on Google+, but I don’t see it as a tool that will be folded like Buzz or Wave were. Google has too much riding on the success — or at least continuation of — Google+ to see it be yet another product that it closes down.
How it could work
I think one area in which this could be especially well received is in Google+ communities. Communities are a great feature on the social network, and they would serve as a fair way to share content and get people involved in the conversation.
That’s especially true considering that communities range from hyper specific to more broader terms.
And it would be a great added feature to be able to mention people in your circles, just as you are able to mention people you follow on Twitter or are friends with on Facebook.
It certainly makes sense to also enable comment sharing to an individual user’s home feed. Or even to dictate which circles could see that you are commenting on a story, especially if that story or blog post pertains to only one or two of your circles.
Bring it to Google+
Google+ still has a large user base using the network regularly, and Livefyre would do well to include it into its commenting userface.
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