If you use social media tools every day like I do, then you’re bound to find a hoop here or a hole there that you have to jump through.
Sometimes it would be easier if that wasn’t the case. Sometimes you find yourself wishing for something that would make your life easier.
These are the things I hope happen. This is my wish list for social media for this year.
Too often do brands or bloggers or whoever post content on social sites that is, frankly, not good. Too often do they do the gimmicky thing and post something that isn’t necessarily relevant to them just to garner likes or comments.
Let’s stop this.
Let’s start posting content that is better than that, content that is relevant to the brand and its customers, content that unique.
Networks playing nicely together
Be honest: You, too, got sick of the bickering among networks last year. Most recently, Instgram and Twitter having a tiff over not showing photos in tweets. But there are certainly more examples.
Social media users are tired of it. We just want to use the networks we want and for them to get along. (Yes, I know this is a pie-in-the-sky wish and that it will not happen. Still …)
Mulitple managers for Facebook interest lists
Here’s a more tangible wish. I love Facebook interest lists, and it’s how I navigate the network now.
But I would love to be able to share managing duties of a list with another Facebook user. Already I have encountered a handful of situations where I had a list but a friend made their own because they could not add to mine. Make it happen, Facebook.
What do you wish to see in social media this year?
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Last week the 4th Annual PR + Social Media Summit was held, and if you weren’t there, well, you were probably following along from home (read: work) at the #prsms hashtag.
Just in case you didn’t go and weren’t listening on Wednesday, here’s a rundown of 5 key thoughts to take away from the summit.
1. Not Everything is a Social Media Crisis
Augie Ray in his keynote burst some social media bubbles and at the forefront were crises. Not everything that appears as though it’s a crisis will turn out to be one.
As an example, NBC took a lot of heat for its Olympics coverage this summer. The tape delays were probably the most known one, but there were several other public outrages, too.
But NBC ended up garnering its highest ratings for the Olympics, and the network, which forecast itself to lose $200 million in the process, ended up breaking even.
2. Tell Your Story Visually
Gee Ekachai, whose Instagram photo is featured in this post, presented about that social network at the summit.
The main takeaway from her presentation? That visual storytelling is growing and so popular because it can cross language barriers.
(As an aside, I share a lot of pictures of my dogs on Instagram. I was happy to learn that the first photo on that network was of a dog.)
3. “Not Everyone Is Going to Be a Fan of Your Brand.”
I tweeted this quote, but forgot to give credit to its author. And now I can’t remember.
Regardless, it’s an important reminder. As much as anyone involved in social media is fixated on growing a brand, getting new likes and followers, it’s important to remember this.
Some people won’t be swayed and that’s OK. Instead, try to recognize those who love your brand, and give them content and interactions that will continually solidify that feeling.
4. Listening is of the Utmost Importance
To me it seems like social listening is not talked about as much as other parts of social media like humanizing, tools to use or metrics to track.
But listening is half of social media — by definition, social media takes two partners, and you have to listen to the other partner to keep the interaction going. If you’re not listening — and even if you are — take time out to see how you can improve in this area.
5. Be an Industry Leader
No, those aren’t words that Nick Symmonds uttered about himself, but he might as well have done so. He’s an industry leader for Olympic athletes.
Nick seized an opportunity this year and sold a space for a tattoo on his shoulder through eBay. Summit sponsor Hanson Dodge Creative won the auction, and the two have a mutually beneficial relationship because of it.
The auction started because Olympic track athletes can show only one logo when running in races, and Nick wanted to bring attention to that and get it changed. He has brought a lot of attention to the issue, and he has found opportunity where none existed, by partnering with Hanson Dodge and growing his personal brand.
That’s what happens when you’re an industry leader.
Read more about the summit
You can read some of my curated recaps on Storify:
- “Sharing Your Brand Story” by Molly McKenna Jandrain
- “A Human Web Touch” by Mary Henige
- “How Instagram’s Become a New Social Media Superstar” by Gee Ekachai
- “Bursting Social Media Bubbles” by Augie Ray
And if you still want to read more, I recommend this recap — 3 Takeaways from #PRSMS — from my Twitter friend Abi.
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2013 is half-way here. That means it’s time to take a breath and evaluate. What I plan on evaluating are My 3 Words for 2012.
As a reminder, these three words are championed by Chris Brogan in an effort to frame how you want to live your life in the next year.
I’ve focused on passion in some areas well, but not so in others. I’ve stepped up my cycling training (684 of my goal of 1,000 road miles at the end of June), but I’ve neglected this blog as well as my food blog.
What I need to do: Re-prioritize. Make sure I find the time to accomplish my goals.
I’ve done a few things to challenge myself, but I know I can do more.
I’ve tried to create some good footage for YouTube videos and hope to edit my first video this year. In addition, I’ve taken a challenge to learn coding, delved deeper into Google Analytics and initiated more social media campaigns.
What I need to do: I think I’ve gotten off to a good start with this word, but I need to keep doing so and maybe find some other ways to challenge myself (see embedded tweet below).
— Dan Polley (@polleydan) June 26, 2012
This one is easy to dissect. I have continued to make connections online in many different social networks.
What I need to do: Take it offline. Find the time and way to meet people in person to strengthen relationships (see embedded tweet above).
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I’ve been an Instagram user for almost two weeks now. And what a great couple of weeks it’s been. (All photos included in this post are mine. And you can peruse my Instagram set on Flickr.)
I had used another photo service before Instagram came to Android, but I really wasn’t a huge user or fan of it. It had filters, social sharing and other features that Instagram has.
But there’s one thing that was missing.
The Instagram community is hard to not notice, and from my experience, it’s what separates it from other social photo services.
I love exploring the Popular section on the Android app, and how the company interacts with its users. Those efforts include a roundup of photos on the company blog as well as the Weekend Hashtag Project.
For the Weekend Hashtag Project, Instagram posts a photo and a hashtag and explains what users can do to participate. Some photos will be featured in a blog post on Mondays. This weekend (as I’m writing), the project was #vacantplaces, which sought to capture places that were empty but are typically full of people.
I have still explored only a portion of Instagram, I’m sure, but noticing these community efforts already sets it apart from others.
It would be tough to mention Instagram without mentioning Facebook. I know the user base is split on the purchase decision, but I’m withholding judgment.
I post my photos to Facebook already, so that part doesn’t upset me. What I’m curious about is what plans Facebook has for the future. As long as the user experience is similar to what it is now, I’ll be fine.
In my time on Instagram, the biggest drawback I’ve seen is with comment spam. I’ve posted 20-something photos and already had spam comments on two or three of them. Add to that the countless posts from other users that have been saddled with spam and there’s a bit of concern for Instagram.
A great community, waiting for more on the Facebook integration and comment spam. Those are the thoughts that have struck me about Instagram so far.
Your turn: Are you an Instagram user? Follow me by searching for “polleydan.”
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Publishing Schedule and Contact Me
New #FictionFriday short stories and other writings on Fridays.
Contact me at polleydan(at)gmail(dot)com.
Find my guest posts from around the web on my List.ly list.