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Posts Tagged ‘gamification’

Emergence of Apps as Second Screen for Video Games

March 3, 2014 2 comments
iFruit app

Training your dog, Chop, on the Grand Theft Auto V iFruit app.

When it comes to video games, developers and studios always seem to be a step ahead in the social media sphere.

And video game companies are taking that to heart as they develop original game content for the intended platforms as well as original content and functions for the apps that tie in with the game and provide a deeper level of gaming.

Enhanced gameplay

This is more than just a second screen for video games. Indeed, in some instances, it’s really a way to continue playing the game while you’re not able to play the game.

So what do I mean by that?

iFruit app

Modding your cars on the Grand Theft Auto V iFruit app.

Take, for instance, the iFruit app from Rockstar Games, maker of Grand Theft Auto V. In the game, one of the characters has a dog. On the app, you can train your dog, teach it new tricks and more, and that pays off in the game by enabling the dog to better assist the character during missions.

Not only that, but the iFruit app allows gamers to mod out their vehicles while they’re away from the game so that they can come back and have a pimped-out ride.

Satisfying side missions

Likewise, in another large video game franchise, gamers can use the app for Assassin’s Creed: Black Flag to interact with the in-game map and with Kenway’s Fleet, a series of side missions that allow the gamer to collect more rewards in cargo and currency.

It’s a nice way to keep gamers playing the game even when they can’t actually play the game. (Especially since it’s a little difficult to lug around an entire console.)

Other uses, too

Then there’s games like Beyond Two Souls, and in the Beyond Touch app, Sony has allowed the use of the app to act as the controller.

It doesn’t really provide a second screen experience, but it does show that game apps can be more than just instructions or a wiki guide.

Added value

These apps add more than just a way for game developers to continue to have their name out there. These apps actually allow the gamers to continue their game when not at home, and deepen the gaming experience by providing a way to continue to add to the game.

More and more, apps are becoming the second screen for video games.

GetGlue and the Importance of Social Media Listening

October 17, 2011 4 comments

A tweet can be a powerful thing — if the right people are listening.

Such was the case months ago for me after I had an idea for a painting. But a bit of background first.

What is GetGlue?

GetGlue is an entertainment-based social network that allows you to check in to TV shows, movies, books and more. Some entertainment suppliers have teamed up to offer users stickers for certain checkins.

After you unlock 20 stickers, you can have them shipped to you. But only 20 can ship at a time because of postage issues.

I wanted to use those stickers as a medium for a painting. The problem? I didn’t have nearly enough, so I posted on Twitter asking followers if they had any unused ones.

 

Listening and customer service

By listening to Twitter mentions, Alex Iskold, GetGlue’s founder and CEO, was able to see my tweet and respond. He responded promptly, listened to what I was trying to do and then assisted in customer service — a unique one in this situation.

As a result, GetGlue send me a few hundred stickers that was I able to use for the painting.

Listening helped firm up customer loyalty and brought on publicity, in the form of this post detailing the conversation. GetGlue didn’t ask me to write this blog post; I did so because it’s a great example of social media listening.

The outcome

So what was the outcome of my request? View the finished painting just below. As a result of my request, I had leftover stickers after finishing this painting. That means another painting is in the works — an added bonus for GetGlue, since I’ll be tweeting about it.

 

Why Oust.Me Saved Foursquare

July 20, 2011 2 comments
Oust.me

A screenshot of Oust.me, featuring one of my territories (red) and the territory of someone else (grey).

I’ve been a Foursquare user for a few years, and my interest has been waning in the past year, as others have already discussed.

I, however, didn’t fully quit Foursquare. Instead I simply checked in at select locations, ones that were badge-eligible, ones where I was mayor or close to it, or ones where I knew my friends would be.

In essence, I slimmed down my Foursquare checkins.

But that’s changed with Oust.me. It makes a game of your checkins. Sure, Foursquare gives you points for checkins and other things, but this add-on is better.

What the site does is take your geolocation checkins (Gowalla and Facebook Places included) and put them on a Google map. Then, it takes three of your checkins less than 2 kilometers from each other and builds a territory. If you territory intersects with another, a level of influence is taken into account. The best part is that it does this automatically after you sync it with your geolocation service.

It’s gotten me to check in to venues that I would normally not check in from because it didn’t pertain to any of the three criteria listed above.

Yeah, I know. Not every social media channel has to have a game component, but this one is no work, all fun. So settle down and let’s play!

(I have not been contacted by or compensated for my opinions above.)

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