Social commenting is a great thing. It allows people to bring in other people to the conversation, allowing for a deeper, richer understanding.
And that’s one of the reasons why I love Livefyre, a company that has grown to include products for “real-time conversation, social curation and social advertising.”
But I’d like to focus on the real-time conversation aspect in this post with LiveComments.
I love LiveComments and the ability to use them to integrate into other channels and bring others into the conversation. I use it when I comment on sites with LiveComments to push my comments and share a social link to Twitter. And I’ve been drawn into conversations on LiveComments through social shares to Twitter by others.
But there is one thing missing with LiveComments.
Yes, I said it. Google+. You might be thinking that no one is using Google+.
You’d be wrong, as Digital Marketing Ramblings shows.
Google+ might not be as popular as Facebook or Twitter, as endearing as Instagram and Pinterest, or as fun as Snapchat or Tinder.
But it does have a fan base the consists of photographers, marketers, foodies, writers and more. And a lot of these people are not only using Google+ daily, but also using it as or near the top of their social networks.
And that means companies should not be afraid to pour time and resources into a product that would integrate with the network.
Will Google+ last?
A valid point. With the loss of Vic Gundotra from Google, it does put a bit of doubt into the long-term viability of Google+. Gundotra was one of the founders of the social media network.
However, Google will surely not look to close down Google+, not with its integration with Google Authorship and its competition for search data collection.
I am no expert on Google+, but I don’t see it as a tool that will be folded like Buzz or Wave were. Google has too much riding on the success — or at least continuation of — Google+ to see it be yet another product that it closes down.
How it could work
I think one area in which this could be especially well received is in Google+ communities. Communities are a great feature on the social network, and they would serve as a fair way to share content and get people involved in the conversation.
That’s especially true considering that communities range from hyper specific to more broader terms.
And it would be a great added feature to be able to mention people in your circles, just as you are able to mention people you follow on Twitter or are friends with on Facebook.
It certainly makes sense to also enable comment sharing to an individual user’s home feed. Or even to dictate which circles could see that you are commenting on a story, especially if that story or blog post pertains to only one or two of your circles.
Bring it to Google+
Google+ still has a large user base using the network regularly, and Livefyre would do well to include it into its commenting userface.
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Note: This post was written before Facebook apparently allowed at least some pages to again post link shares with no thumbnail image. So thank you, Facebook. – Dan
Facebook has undergone a lot of changes in the past year, but one that has stuck a thorn in the side of many people is that pages must post an image when sharing links.
Facebook took away the option to post link shares with no thumbnails last summer for the pages that I manage. And I have been hearing and reading from others that they have lost that option since that time, too.
We don’t care if you took it away to make people’s News Feed more visual. We just don’t care. Sometimes, we (as marketers) want to share links that don’t have an image. We know you gave us the option to upload our own, but that’s not always possible or applicable.
So quit acting like a belligerent teenager who’s making incessantly annoying rules in your own bedroom.
I was planning to post this asking Facebook to bring back the option for pages to post links with no thumbnail image. But Facebook beat me to the punch.
As you can see with the photo that accompanies this post, I have the option to post link shares with no thumbnail image on all the Facebook pages that I manage.
I had not heard that Facebook was bringing this feature back, but I am very thankful that they did.
Let’s face it, Facebook should give the page managers the option to do so. And why not? If the content they share is not ranked highly, let it be so. Maybe marketers will stop sharing them automatically.
But maybe not. Maybe they want to share it because it’s a key part of their strategy.
Either way, thank you for giving us (or some of us, at least) the option to post link shares without mandating that an image accompany the link.
Note: If you manage a Facebook page, leave a comment to tell me if you have this option. Thank you!
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I am an avid recreational cyclist. I love to go for long rides in the penetratingly exasperating heat of July. And I love to push my body to its fastest on tough short local courses.
Regardless of the type of ride that I go on, I log my miles and information into Dailymile, a social network dedicated to fitness.
But the app that I use to record my rides on my smartphone is Strava, a cycling-focused app that is used by the top professionals in the world.
This is where I would bring in IFTTT, putting the power of the web for my personal use. IFTTT is one of my favorite tools, and it performs functions that make my life so much easier. It automates tasks and chores that make my daily web use run smoother and faster, and it frees up my time to do other tasks, like being social on social media.
And while IFTTT does a great job expanding and growing, I would love to request that the site make channels for Strava and Dailymile.
I would love to see users create recipes that transfers data between the two networks. I would love to be able to record a ride on Strava with its GPS feature and have the map of my ride transferred to Dailymile.
Automation is where IFTTT shines, and this is one more way in which my social efforts could use some automation tricks.
Reader feedback: What channels would you like to see IFTTT include?
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Publishing Schedule and Contact Me
New #FictionFriday short stories and other writings on Fridays.
Contact me at polleydan(at)gmail(dot)com.
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