Home > business, marketing > HOW TO: Optimize Your Storify Notifications

HOW TO: Optimize Your Storify Notifications

Storify Notifications

A sample Storify notification popup. The top part shares on your social networks, and the bottom sends notifications to other Twitter users.

I’ve talked before about how Storify is one of my favorite content curation tools.

And one thing that I’ve learned over time is that sending notifications to the people whose content you curate is an important step.

That’s why you need to maximize your efforts and optimize your Storify notifications.

Duplicating content

One way to optimize your notifications, which are sent out via Twitter, is to pull in content you find in other streams as duplicate content from the Twitter stream.

That might sound a bit confusing, so let’s use this example: Suppose you found an Instagram photo in the Instagram stream. You pull it into your Storify.

What you should also do is search your Twitter stream to see if that Instagram photo was published to Twitter. If it was, it increases the number of people you will send notifications to.

Then, after you have sent out the notifications, you can go back in and edit out the duplicate images imported from the Twitter stream.

You can use this for any other streams, too, including Flickr and YouTube.

The default message

So you’ve increased the number of people to notify with the first step. Now let’s transform that default message, which you can also see in the photo above. This is what it is:

You’ve been quoted in my #Storify story “[Storify story headline]” [Shortened Storify URL]

What makes that message stand out?

Nothing.

But do you want to stand out?

Yes, of course.

Then don’t notify people until you’ve changed that default Storify notification message. Period. It’s that simple.

Why do this step?

It’s easy: Personalization. It’s about that extra step, and that shows people that you put in effort above the minimum.

Storify shows you how many characters you have left when you write a personalized message. (In the photo, that character limit is “32.”)

Your goal should be to get that character limit number down as close to zero as possible.

Push it to the (character) limit

Why take that close to zero? It’s simple: That way, you ensure that each person will get a personalized tweet with (likely) only their Twitter handle plus the rest of your message and the link. I say likely because if two people have short Twitter handles, they might get notified together.

But when you modify that message to something like “Thank you for your contribution to this #Storify story …” then you end up sending a personalized tweet to and thanking them in the process. It’s a nice bonus when you stretch that character limit.

Takes just a minute

Remember, even if you have a lengthy Storify story, you have to modify that default message only once if you notify everyone at the same time.

So go that extra step. Take that extra minute.

Make sure you optimize your Storify notifications by using every character possible, which will ensure you tweet out the notifications in a personalized manner.

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