Home > business, social media > 6 Tips and Best Practices for Using Storify

6 Tips and Best Practices for Using Storify

New @Storify stickers. Now ready for #sxsw.

Creative Commons photo courtesy of xdamman.

Do you need to curate a story that has spread through social media channels? Then Storify is your answer.

Storify lets you take content from Twitter, Facebook, Instagram and many more social channels and make a story.

It’s great for conferences, breaking news and weather. (All are examples I curated.) But there’s certainly other ways you can use it, too.

No matter how you choose to use the site, here are a few tips and best practices for using Storify.

Be flexible

Flexibility is a key attribute in many things, and it can easily be applied to Storify. Don’t pigeonhole yourself into curating a story; perhaps a better story is lurking in the depths of that originally planned content.

Bring out your inner detective

Curating content sometimes calls for some sleuthing. You need to make sure that the people talking about a hashtag were part of that chat or discussion. You need to make sure that people supply local content are from the correct Greenville or Franklin or Springfield. Take the time to investigate sources of content before you hit publish.

Instagram photos

When you’re pulling in content through the Twitter stream, you can pull in Instagram photos that were posted to Twitter. However, the photos show up in a smaller size. It’s best to take the URL of those Instragram photos and pull them in through the URL stream. Then they appear larger.

Personalized messages

When you publish a story, you’re still left to publicize it. Storify pulls in an automatic message to alert users that you’ve used their content. But take a moment and personalize that message. Thank them, encourage them to visit, just do something other than use a boilerplate message.

Watch that language

Maybe you want to include curses or other explicit content in your stories, but most of the time, you won’t. It’s easiest to overlook those words when they are attached to photos. Read carefully.

Think visually

As with most content nowadays, the emphasis is on visuals. Storify is no exception. When possible, bring in as many photos as you can; they’ll speak to people much easier than words. And be sure to put a photo near the start of the story; that photo will be the cover photo for the story.

Take these tips and best practices to heart and you’ll be curating better stories in no time.

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  1. February 9, 2013 at 10:20 pm

    I contemplate precisely why you labeled this specific
    blog, “6 Tips and Best Practices for Using Storify mansquees from polleydan”.
    Regardless I really loved the article!Many thanks,Lawrence

  2. March 23, 2013 at 7:41 am

    Dan, perhaps you can help me figure out the new cover photo size and mechanism. It looks like you can only pull in a web based image with URL. Such as using something posted on Pinterest or Flickr. However every image I try it tells me its taking to long to load, no matter what size I test. I get a message that it will crop to 958×200. Yes I tried to size a picture to that size. Help? Wendy found at http://xeeme.com/wendysoucie

    • March 25, 2013 at 10:29 am

      I haven’t heard of this being an issue, Wendy. I’ll look into it when I create my next story and share what I find with you.

    • BillatDell
      August 23, 2013 at 9:46 am

      I went round and round with the channel art. I can’t claim to have mastered it yet, but here’s what I have figured out. It takes a while for the changes to consistently show up after you make any settings change. So, give it 5 or 10 minutes after Storify settings tells you your changes were successful. The settings do not give you the option to select what parts of your photo get cropped, so pre-sizing is a good idea. It crops out all but the top-center 958×200 of your photo. To get the photo to upload, you need the direct link (URL that ends in jpg, png, etc). I used Image Shack to host the file, because it gives me a direct link. I’m sure you can use Flickr, but it’s not as intuitive about serving up the direct link to you. Hope this helps.
      Any thoughts on best practices around whom to follow as a large corporate account? I’m trying to figure out whom, if any, we (Dell) should follow based on what benefits it provides. I understand why and whom to follow if this account were for a normally engaged users like myself. I just don’t see (yet) the reason for a big brand to follow other than the basic “follow them and they’ll follow me.”

      • August 26, 2013 at 5:11 pm

        I would suggest following other companies in related fields that you might quote a lot or use content from in your Storifys. You might also want to follow competitors (or subscribe to their RSS feeds if you don’t want them to know).

  1. August 19, 2014 at 9:26 pm

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