Could Facebook Graph Search Lead to Defriending?
Facebook announced its Graph Search feature recently, and my first thought was “Good.” Anything should be better than Facebook’s previous search function.
Thinking it through
But then I let the implications of the Graph Search stew. And I came to realize that it’s a double-edged sword.
Of course you understand why it will be helpful and how it could affect brands, marketing and a host of other things.
But the flip side to it is that more people than just your Facebook friends will be mining your data when they use Graph Search.
Searching, searching …
Think on this: Are these the types of searches you want your data to be available for?
- Friends of my friends who went to (my high school)
- Friends of my friends who are married
- Friends of my friends who are named “(name)”
- Friends of my friends who use (name of application)
These are just a few test searches I performed to see what results I would get.
Built with privacy
Graph Search was built with privacy in mind in that users can search information only made public to them or information that was public.
You might not have cared what information you are sharing with certain people before because of Facebook’s EdgeRank, which showed less and less content of those friends you don’t interact with much.
So, essentially, those Facebook friends go out of sight, out of mind.
A defriending nation?
With Graph Search, though, they will see you and your data and data from your network if you remain friends with them on the network. And it will be available to them without them having to singularly search you out.
But do you want them to have that access?
Do you want to leave that data above to college friends you never talk to anymore? Do you want to leave that data available to people who were in your life for only a month?
An issue on the fringe
I’m not saying that there will be an onslaught of defriending as people realize the impact of Graph Search. I see this as affecting those connections that were tenuous at best, those connections that have been forgotten but not broken (at least in the defriending sense of the word).
You could, of course, choose to stay friends with those people and simply create a list to share content and information to and keep them out of it.
But it’s worth considering how and to whom you want your information searchable.
Feedback: Will you be defriending these types of Facebook “friends,” or will you continue your Facebook use unmodified?
Leave a Reply Cancel reply
Contact me at polleydan(at)gmail(dot)com.
- The Video That Shows The Scale Of The Brazilian Protests: j.mp/11LrI10 by @qoreilly on @simplyzesty 8 hours ago
- @MeghanCArnold @NoraMKE Tab babies. 1 day ago
- @marksalke Thanks for another great chat! 1 day ago
- @madSMscientist Hey, Brooke! Welcome. #SMXchat 1 day ago
- A4: By segmenting their content to users they know will like and respond to it. #SMXchat 1 day ago
From the Past
- June 2013
- April 2013
- March 2013
- February 2013
- January 2013
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010