GetGlue and the Importance of Social Media Listening

A tweet can be a powerful thing — if the right people are listening.

Such was the case months ago for me after I had an idea for a painting. But a bit of background first.

What is GetGlue?

GetGlue is an entertainment-based social network that allows you to check in to TV shows, movies, books and more. Some entertainment suppliers have teamed up to offer users stickers for certain checkins.

After you unlock 20 stickers, you can have them shipped to you. But only 20 can ship at a time because of postage issues.

I wanted to use those stickers as a medium for a painting. The problem? I didn’t have nearly enough, so I posted on Twitter asking followers if they had any unused ones.

Are you a @GetGlue user? If you have unwanted stickers, I'd love to have them for a project I'm working on.—
Dan Polley (@polleydan) June 20, 2011

 

Listening and customer service

@polleydan whats the project? —
Alex Iskold (@alexiskold) June 20, 2011

By listening to Twitter mentions, Alex Iskold, GetGlue’s founder and CEO, was able to see my tweet and respond. He responded promptly, listened to what I was trying to do and then assisted in customer service — a unique one in this situation.

As a result, GetGlue send me a few hundred stickers that was I able to use for the painting.

Listening helped firm up customer loyalty and brought on publicity, in the form of this post detailing the conversation. GetGlue didn’t ask me to write this blog post; I did so because it’s a great example of social media listening.

The outcome

So what was the outcome of my request? View the finished painting just below. As a result of my request, I had leftover stickers after finishing this painting. That means another painting is in the works — an added bonus for GetGlue, since I’ll be tweeting about it.

 

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