When it comes to video games, developers and studios always seem to be a step ahead in the social media sphere.
And video game companies are taking that to heart as they develop original game content for the intended platforms as well as original content and functions for the apps that tie in with the game and provide a deeper level of gaming.
This is more than just a second screen for video games. Indeed, in some instances, it’s really a way to continue playing the game while you’re not able to play the game.
So what do I mean by that?
Take, for instance, the iFruit app from Rockstar Games, maker of Grand Theft Auto V. In the game, one of the characters has a dog. On the app, you can train your dog, teach it new tricks and more, and that pays off in the game by enabling the dog to better assist the character during missions.
Not only that, but the iFruit app allows gamers to mod out their vehicles while they’re away from the game so that they can come back and have a pimped-out ride.
Satisfying side missions
Likewise, in another large video game franchise, gamers can use the app for Assassin’s Creed: Black Flag to interact with the in-game map and with Kenway’s Fleet, a series of side missions that allow the gamer to collect more rewards in cargo and currency.
It’s a nice way to keep gamers playing the game even when they can’t actually play the game. (Especially since it’s a little difficult to lug around an entire console.)
Other uses, too
Then there’s games like Beyond Two Souls, and in the Beyond Touch app, Sony has allowed the use of the app to act as the controller.
It doesn’t really provide a second screen experience, but it does show that game apps can be more than just instructions or a wiki guide.
These apps add more than just a way for game developers to continue to have their name out there. These apps actually allow the gamers to continue their game when not at home, and deepen the gaming experience by providing a way to continue to add to the game.
More and more, apps are becoming the second screen for video games.
I’ve talked before about how Storify is one of my favorite content curation tools.
And one thing that I’ve learned over time is that sending notifications to the people whose content you curate is an important step.
That’s why you need to maximize your efforts and optimize your Storify notifications.
One way to optimize your notifications, which are sent out via Twitter, is to pull in content you find in other streams as duplicate content from the Twitter stream.
That might sound a bit confusing, so let’s use this example: Suppose you found an Instagram photo in the Instagram stream. You pull it into your Storify.
What you should also do is search your Twitter stream to see if that Instagram photo was published to Twitter. If it was, it increases the number of people you will send notifications to.
Then, after you have sent out the notifications, you can go back in and edit out the duplicate images imported from the Twitter stream.
You can use this for any other streams, too, including Flickr and YouTube.
The default message
So you’ve increased the number of people to notify with the first step. Now let’s transform that default message, which you can also see in the photo above. This is what it is:
You’ve been quoted in my #Storify story “[Storify story headline]” [Shortened Storify URL]
What makes that message stand out?
But do you want to stand out?
Yes, of course.
Then don’t notify people until you’ve changed that default Storify notification message. Period. It’s that simple.
Why do this step?
It’s easy: Personalization. It’s about that extra step, and that shows people that you put in effort above the minimum.
Storify shows you how many characters you have left when you write a personalized message. (In the photo, that character limit is “32.”)
Your goal should be to get that character limit number down as close to zero as possible.
Push it to the (character) limit
Why take that close to zero? It’s simple: That way, you ensure that each person will get a personalized tweet with (likely) only their Twitter handle plus the rest of your message and the link. I say likely because if two people have short Twitter handles, they might get notified together.
But when you modify that message to something like “Thank you for your contribution to this #Storify story …” then you end up sending a personalized tweet to and thanking them in the process. It’s a nice bonus when you stretch that character limit.
Takes just a minute
Remember, even if you have a lengthy Storify story, you have to modify that default message only once if you notify everyone at the same time.
So go that extra step. Take that extra minute.
Make sure you optimize your Storify notifications by using every character possible, which will ensure you tweet out the notifications in a personalized manner.